The drip marketing is a communication strategy that sends, or will "dripping" a set of pre-written messages to clients or candidates over time. These messages usually take the form of email marketing, although they may be used other media, is characteristic:
1 the meaning of the messages follows a predetermined path
2 messages have a specific behavior
The drip marketing can be used as a function and as a qualification process of lead generation.However The drip marketing is popularly used as a sales tool, particularly in long cycles of sale,items of greater value or sales at company level.
In my opinion, the best way to use drip marketing in SFI business is using this tool to a target audience, and a product / service that you already have a proper planning for knowing who you will sell.
Curiosity:
The term "drip marketing" derived from "water drip" technique of farming / gardening that constitutes release limited quantities of water for watering plants over long time periods
The drip marketing is a communication strategy that sends, or will "dripping" a set of pre-written messages to clients or candidates over time. These messages usually take the form of email marketing, although they may be used other media, is characteristic:
1 the meaning of the messages follows a predetermined path
2 messages have a specific behavior
The drip marketing can be used as a function and as a qualification process of lead generation.However ...more
