Hi Ronald, drip marketing or automated email marketing are a sets of marketing
emails that you send out automatically on a schedule. Perhaps one email will go
out as soon as someone signs up, another will go out 3 days later, with one more
going out the next weekend. Or, the emails can be varied based on triggers, or
actions the person has performed like signing up for your service or making a
purchase, which is why they're also sometimes called behavioral emails.
1. It has to be targeted: Relevant targeted emails produce 18-times more revenue than globally-broadcasted ones. For instance some of your affiliates achieved EA last month and not yet this month, send targeted emails to them close to the end of the month on why they should achieve EA or what they may loose if they don't.
2. Reward Notification: Send regular drip emails to all your affiliates on your promotions, rewards etc
3. Knowledge Exposition: Get specific URL of training materials that could help your affiliates understand their business better and communicate the same to them on regular basis.
4. Triggered Welcome Note: Set up a triggered welcome note for all your affiliates. As soon as they sign up they should immediately receive an auto-generated email. This will put them on a good start.
5. Careful Planing Required: Too many drip emails will only annoy your affiliates. But a thoughtful set of drip emails can be the perfect way to remind them to buy products to make EA for the month etc
Specific SFI business support to apply drip marketing include the following:
Nurturing Leaders
Welcoming
Onboarding
In-active CSA and PSAs
Recommendations on improvement
Renewals of status
Confirmations of achievements
Training materials
Good luck to you.
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Hi Ronald, drip marketing or automated email marketing are a sets of marketing
emails that you send out automatically on a schedule. Perhaps one email will go
out as soon as someone signs up, another will go out 3 days later, with one more
going out the next weekend. Or, the emails can be varied based on triggers, or
actions the person has performed like signing up for your service or making a
purchase, which is why they're also sometimes called behavioral emails.
1.
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