Drip marketing is a market communication strategy that drips (or sends) the promotional messages to consumers or customers (The phrase "drip marketing" is said to be derived from "drip irrigation", an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time). Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times. Some types of drip marketing are:
Email: e-mail marketing-autoresponder.
Direct mail.
Social media marketing
Lead generation
Important tips for drip marketing:
• Plan your message
• Keep your content creative and relevant to your audience
• Ensure Permission
• Be sure your data is clean and accurate
• Track, analyze, and adjust
References:
1. Jump up^ McFedries, Paul (2004). Word spy: the word lover's guide to modern culture. Broadway Books. p. 90. ISBN 0-7679-1466-X
2. Delivera
Drip marketing is a market communication strategy that drips (or sends) the promotional messages to consumers or customers (The phrase "drip marketing" is said to be derived from "drip irrigation", an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time). Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times. Some ...more
