Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follows a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated. Widely used ways can be:
1. Email. The most commonly used form of drip marketing is email marketing, due to the low cost associated with sending multiple messages over time. Email drip marketing is often used in conjunction with a Form (web) in a method called an autoresponder.
2. Direct mail. Although more costly, direct mail software has been developed that enables drip marketing techniques using standard postal mail. This technology relies on digital printing, where low-volume print runs are cost justifiable, and the variable data can be merged to personalize each drip message.
3. Social media. The principles of drip marketing have been applied in many social media marketing tools to schedule a series of updates.
Drip marketing can be used as a function of the lead generation.
With the above understanding it becomes clear that how useful a tool it can be in generating PSAs or PRMs from your warm or cold market segment?
Simply create a message with ad works with simple but self targeting text to propagate your message across to your target segment and get new sign ups. With new W3 links it can become a potent strategy to boost your income through new sign ups.
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Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follows a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically
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