Drip marketing is a communication strategy that sends a pre-written messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: the timing of the messages follow a pre-determined course and the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.
The most commonly used form of drip marketing is email marketing, due to the low cost associated with sending multiple messages over time.
In SFI we have PSA and CSA mailer, and those are also forms of drip marketing. Also, you can send e mails directly to the e mail addresses of your affiliates.
So, to cut the long story short, drip marketing is an essential tool in building good comunication with affiliates, especially, after some time when they are numerous.
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Drip marketing is a communication strategy that sends a pre-written messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: the timing of the messages follow a pre-determined course and the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.
The most commonly used ...more
