When your marketing efforts are targeting a specific country, parameters such as language, customs and business practices become preeminently important.
The answer to your question is finding the websites that use Mandarin Chinese as their official language, website that are popular in China, websites where Chinese business customs and practices set the norms of transactions and dictate customer service standards of excellence.
We can classify the 15 top, most popular websites for China, in four categories. (1) Search Websites; (2) Shopping Websites, (3) Social Media websites, and (4) Video tubes websites.
A. Search Websites
1. Baidu
2. QQ
3. Sina
4. Soho
5. Hao123
6. 360.cn
B. Shopping Websites
7, TaoBao, and
8. Tmall
C, Social Media Sites
9. Sina Weibo, and
10. 163. com
D. Video Tube Websites
11. Youku
12. Sohu Video
13. Sina Video
14. iQIYI
15. Baidu Video
To effectively promote SFI in China, using all or any of these websites, in addition to some working knowledge of Mandarin Chinese, it will be important to run frequent search updates on their performance and ranking. We know that business never remains constant. Change is the rule. Adapting to those change is a requirement of success, if not survival.
The world population that uses internet in 2015 can be safely estimated around 3 billion. It was already 2,93 billion in July 2014. The respective numbers for China can be estimated at about 700 million. They were already 642 million in 2014, out of a population of 1.4 billion at that time which may be placed at at least 1.5 billion in 2015. Thus, the rate of internet penetration is already above 40% for China, one of the highest.
With such a large market, highly educated, technically savvy and internet heavy usage, China deserves the full attention of any serious marketing company.
It would be beneficial and very interesting to run similar searches for the other major BRICS: Brazil, Russia and India.
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When your marketing efforts are targeting a specific country, parameters such as language, customs and business practices become preeminently important.
The answer to your question is finding the websites that use Mandarin Chinese as their official language, website that are popular in China, websites where Chinese business customs and practices set the norms of transactions and dictate customer service standards of excellence.
We can classify the 15 top, most popular websites
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