I disagree with the term, lazy. If they are lazy, they will not try to enroll in the program. The main reasons are other than laziness or lack of motivation. More often, I see some new members in my Genealogy with the chat bubble is live (yellow) and I try to engage them into a chat. But I wondered in dismay that they are gone before I typed a simple "Hi" and they never returned!
The main reason; I believe, that they are expecting some other type of program when logging in for the first time. May be they do not expect such an elaborated program with so many links and need a lot of reading to get started! They are either ignorant about the total perspective of the SFI program or simply overwhelmed! They are like people stranded in the middle of a thick forest without knowing the way out!
A few people may skeptical about the program, if they have bad experience with other online schemes and are cautious. This category may comeback after a long time, when they understand this is not a scam. So, try to motivate them through your weekly Team Mails, E Cards, Stream Messages and an occasional direct email. Give them a brief about the program and show the willingness to help them, if they need. That's all we can do in case of inactive affiliates.
We all know that 'Prevention is better than cure'. Give an idea about the program beforehand they join is the only alternative to enhance the conversion rate. For this, either:
1. Recruit affiliates directly or 2. Recruit them through a website or Blog having articles providing an idea about the program, what they expected to do and with a step-by-step instruction about what to do when they login for the first time. In this way, they become familiar with the system, better vision and motivated from the day one.
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I disagree with the term, lazy. If they are lazy, they will not try to enroll in the program. The main reasons are other than laziness or lack of motivation. More often, I see some new members in my Genealogy with the chat bubble is live (yellow) and I try to engage them into a chat. But I wondered in dismay that they are gone before I typed a simple "Hi" and they never returned!
The main reason; I believe, that they are expecting some other type of program when logging in for
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