Both are highly beneficial to an SFI affiliate. However, being an ECA and referring an ECA require, each, different mindsets, strategies and marketing approaches.
A business building mindset and sense of customer service will be critically important to be a successful ECA. For the referring ECAs, relationships building and a sense of effective communications are more useful.
As a business owner, an ECA must be aware of the constant market changes, have the ability to adapt, and be able to interact with customers on a daily basis to maintain and grow the business. An ECA is not building a residual income as such. His success is based on meeting the needs of his customers, making those customers repeat buyers and keeping them satisfied, while growing the customer base. He will be well served to keep the customers he has. He also has to find new ones. He has to grow sales and improve his bottom line.
When an affiliate is referring ECAs, he is not focused on products and sales. He goal is to find additional business owners and convince them to register as ECAs, He is earning commissions and building a residual income.
In an ideal situation, an SFI affiliate can and should do both. It is not a mutually exclusive approach. On the contrary, they can be successfully combined. Both are important SFI income stream we should not neglect.
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Both are highly beneficial to an SFI affiliate. However, being an ECA and referring an ECA require, each, different mindsets, strategies and marketing approaches.
A business building mindset and sense of customer service will be critically important to be a successful ECA. For the referring ECAs, relationships building and a sense of effective communications are more useful.
As a business owner, an ECA must be aware of the constant market changes, have the ability to adapt,
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