In order to really understand what is more beneficial to you in making the choice between becoming an ECA and referring an ECA, we need to look at the work involved and the benefits in each case.
What are the works involved in referring an ECA?
You can implement the marketing methods with the ECA marketing aids to start your ECA referral campaign by doing the following:
- Distribute ECA postcards, brochures and flyers to local businesses.
- Use ECA banners and text ad in your online promotions.
- Use TC envelope and letterhead in approaching local businesses
For more comprehensive ways of referring ECAs, which include Getting Started, Print Media Advertising, Telemarketing, Door-To-Door, etc, just go to ECA Referral Guide:
https://www.sfimg.com/Training/ECAStrategies
As you can see, you’ll need to dispense wisely your marketing efforts in referring ECAs so that you’re not short of attending your SFI business needs. But the time and effort that you invest in this income stream could be rewarding.
Referring ECAs is another excellent source of income stream besides growing your SFI business. The income potential is unlimited. Earn 10% of the CV on all of your referred ECA’s sales. As soon as your referred ECA generates its first $10 or more in sales, you’ll collect 100 VP. You’ll also be earning royalties for life.
What are the works involved in becoming an ECA?
- Perform market research before deciding what products to sell.
This is an important process, because you and SFI affiliates will be promoting your products online.
- How do you go about obtaining the products you’re selling online?
- How do you establish prices for your products?
- Observe ECA Guidelines & Tips and ECA Participation Guidelines (do's, don’ts, prohibited products and services, etc.)
- Creating & Uploading Your Company Logo
- Creating & Uploading Your Company Profile
- Posting Your Products and/or Services for Sale
- Developing Privacy Policy/Terms and Conditions
- Promoting your products/services
There’s a lot of work involved here. Going into this venture half-heartedly will be disappointing. You need to keep in mind that you’re also growing your SFI business. It requires considerable amount of time getting establish and promoting your products/services. Only you will have a firsthand knowledge if this is profitable or not.
What are the benefits of becoming an ECA?
Becoming an ECA gives you the benefit of listing your own products, promote them to your downline and to TC members. As an ECA you can opt to target a niche market. Niche markets consist of a much smaller population, but all of them have the same need, and are often much more passionate about their shared interest. For example in health and wellness category, instead of selling socks to everyone, you could focus on selling socks that are specific to those affected by diabetes. Although niche markets are comprised of a much smaller pool of customers, these shoppers tend to be much more involved with the products you’re selling.
Conclusion
In choosing between the two options above besides being an affiliate, you need to take into account your time management. Whatever option you’re going to decide, you’ll need to carefully do a balancing act in managing your time. Your SFI business requires your long term commitment. That's why I have taken into consideration the work involved and the benefits in each case to make it easier for you to decide.
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