Some PSAs are fast learners and others are slow. You can't give the fast learners too much information and you will definitely choke those that take their time to digest information. So how do you balance? Treat all of your PSAs as if they were totally new to marketing online. Make it plain and simple. Then when they ask you for more and some will then give them more a little at a time. It's akin to spoon feeding. The baby will let you know when they want more!
The analogy is not intended to insult anyone but it is so very true. If PSAs don't respond to your emails then they are disengaged and 'fed up'. As long as they are opening your emails and engaging with the content then you know they are digesting the material.
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Some PSAs are fast learners and others are slow. You can't give the fast learners too much information and you will definitely choke those that take their time to digest information. So how do you balance? Treat all of your PSAs as if they were totally new to marketing online. Make it plain and simple. Then when they ask you for more and some will then give them more a little at a time. It's akin to spoon feeding. The baby will let you know when they want more!
