If something isn't working then it is time to change it.
If your current advertising system is not producing the results you want, take a good look at it to see what the problem may be. You don't always need to start over with something else which can be time consuming and costly.
Take a good look at what you are already doing - are you sending out your ads at the right times? For example, if you are counting on Twitter to carry your ads, are you only tweeting once a day? Obviously, tweets fly by pretty quickly so the chance that someone is actually seeing your tweets if you are sending them out at 1 AM is pretty slim. You will want to look at increasing your tweets to send out the ones with the ads in them every couple of hours. Don't forget that there are different time zones so even sending out a tweet-ad a couple of times at 2 PM in the US probably won't be seen by someone in Australia due to the time difference.
Of course, this isn't the only issue that could be impacting your results. Sometimes it's the wording in your ad or could even be the colors used used or the targeted audience. There are many helpful marketing resources on the internet that could help you learn to do split testing to see which of your ads are working better and in what situation.
If you have done all your research and really can't figure out what the problem is, I still wouldn't give up on that particular approach altogether. You can leave your current ads running and start something else, such as email marketing.
There are so many different advertising methods available that you will eventually find one or a combination that will work for you.
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If something isn't working then it is time to change it.
If your current advertising system is not producing the results you want, take a good look at it to see what the problem may be. You don't always need to start over with something else which can be time consuming and costly.
Take a good look at what you are already doing - are you sending out your ads at the right times? For example, if you are counting on Twitter to carry your ads, are you only tweeting once a day?
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