Advertising is a long term effort. Results are rarely seen in short term. Effective advertising aims at changing people’s behavior and buying habits.
It would be counterproductive to despair when satisfactory results are not forthcoming sooner.
The rules of success teach us to never despair, never give-up and, certainly not quit.
More importantly, to grow an SFI business, advertising should come after we have fully taped on our warm market. We have effective marketing aids and methods very much suited for our family, friends and other personal connections. This business development approach is less expensive and more likely to yield faster results.
After we have built a business foundation with a team made up of people we personally know well, we will have the experience and the stamina to target prospects through advertising.
We should approach advertising with a mindset of testing the markets, building the most effective advertising approach, and frequently fine tuning our advertisement campaigns.
Now, you are concerned and seeking input on what to do as you are faced with non-satisfactory results of your advertising. You may want to review your strategy in the light of the above.
If you have not thoroughly worked your warm market, this is the time to do so.
Next, educate yourself on the inner working of advertising for online business development. It is important that you know what has proven to work and what does not work.
Second, identify the target audience of your marketing efforts. Ensure that such targets have a genuine interest in getting involved with online businesses.
Third, make sure you have tracking codes in place in your ads. Test both your ad content as well as the locations in which you choose to advertise. Anyone aspect of the above will contribute to making your ads successful or breaking them.
Most important of all, continue to learn about online advertising, apply what you learn, track your activity and make frequent corrections.
Always keep in mind that patience is a virtue in everything, especially in business.
less
Advertising is a long term effort. Results are rarely seen in short term. Effective advertising aims at changing people’s behavior and buying habits.
It would be counterproductive to despair when satisfactory results are not forthcoming sooner.
The rules of success teach us to never despair, never give-up and, certainly not quit.
More importantly, to grow an SFI business, advertising should come after we have fully taped on our warm market. We have effective marketing
...
more
