Remarketing is the key, remarketing is essentially the process of tagging people who visit your site and then hit them with banner ads once they have come out from it.
Remarketing can be a very powerful tool, just do not make the mistake of falling into the "slime".
Remarketing gives you the opportunity to reappear in people who had already shown interest in your website while they are around the web. Could star checking their email, watch a video on Youtube ... and there you are there!
Reminding him that what they had to do while visiting your site a few days ago.
Why do remarketing?
I thought a lot about our problems and how to fix them. I was getting SEO results incredible and leading to the site an exceptional level of traffic, but it was not enough.
Remarketing was actually one of the first solutions that I thought.
Because by definition, it gives the opportunity to:
Transforming those who leave your site in conversions.
Increase public awareness of the site.
Increase the percentage of returning visitors and the interaction,
Increase the effectiveness of SEO and content marketing.
What I needed was first connect better with people who were interested to visit me.
Remarketing would give me a second chance to improve the first impression (and in some cases a third and a fourth).
And why do remarketing with Google? Simple, because it is the biggest and recognized market exists. The Google Display Network is one of the largest network of remarketing in the world, with more than two million sites in the network. It includes AdMob for mobile, which means that you can show your ad in Angry Birds and other mobile app.
Generally you can find visitors tagged on the network several times a day, several times a week and on many different sites. On average, you will be able to connect:
with 84% of the people you tagged.
10-18 times a month.
Remarketing as conversion rate optimization tool.
According to research by Forrester, 96% of people who visit your site will not convert into leads or sales. And 70% of people who put items in a cart selling then leave the site without placing the order. From this point of view, I see the remarketing as an effective tool for optimizing the conversion rate or something.
Remember:
Create different audiences, visitor groups based on the pages that have visited or other factors.
Bid more aggressive about visitors who have shown intentions "stronger".
Head several possible durations of advertising to find the best one for your website.
In conclusion, do SEO is a great way to capture traffic but, by definition, reach average people who are not familiar with your brand (as if they knew where to find what they are looking for, would be directly entered your site).
Remarketing is an incredibly effective way to capitalize on your SEO and content marketing initiatives.
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