If you want your SFI business to thrive, you’ll need to continually advertise - to expose your SFI business opportunity to great number of people interested.
You have stated that you’re not satisfied with your advertising results. Before taking any course of action, you need to consider the following questions:
- Do you have a marketing plan?
- Do you have a marketing strategy in place?
By considering the questions above, you’ll get an insight about the essential elements of a successful marketing campaign.
Let us explore what are the possible reasons why your advertising isn’t providing satisfactory results.
- Do you have a specific target?
The most important step in the process of planning a marketing campaign is defining your audience. Who do you want to attract? The more narrowly you can define your target who will benefit from your offer (SFI business opportunity), the better results you will get.
- Do you have value proposition?
To get your message right, think about the target audience you have identified and stand in their shoes. What are the problems that they face and how can you help? What value can you deliver to help them solve their problem?
- Have you considered engaging your prospects with “Call to Action”?
Don't leave the conversation without offering more to those who are interested. A call to action helps you identify the prospects that need more attention. Give your prospects a reason to ask for more information. Case studies, whitepapers, videos, webinars and any other educational content that you can offer are all great calls to action. Asking them to call you for more information is not.
- How do you deliver your marketing message?
How are you going to deliver the message to your target audience? There is no right or wrong here, and using more than one method is always better (commonly referred to as multi-touch marketing). Different people respond to different types of contact. Include e-mail, snail-mail, Web advertising, social avenues like LinkedIn or professional organizations, and even traditional advertising in your list of options.
- Is “Follow-Up” a part of your marketing campaign?
Your campaign is only as good as your follow-up. Just like you, your prospects are busy and get hundreds of marketing messages each day. You need to continue the dialogue with them until they opt out.
You should test and analyze your advertising campaign to maximize results. There are probably a lot of things that you should be doing. It is far more important to keep marketing going than it is to make it perfect.
Pay attention to the response that you get in terms of the vehicles and the message. Track as much as you can, but don't stop because you aren't getting the results you expected. If you have a good message targeted to the right prospects and keep the dialogue going, you will connect with them.
Marketing campaign planning isn't just for big marketing departments. Work through these steps and you'll have the pieces in place for an effective campaign. Most importantly, keep it going. There is no magic marketing technique that will get you tons of new affiliates in a month, but persistence will pay off.
Here’s what you need to do:
Your advertising campaign can set you apart from the crowd and attract the most qualified prospects, if you follow the following steps:
1. Identify the target audience
2. Determine your marketing objectives
3. Establish your budget
4. Go to Marketing Center for list of advertising messages.
5. Select your media
6. Evaluate your advertising campaign
Conclusion:
The mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals. Therefore, how you define your intent will have a profound impact on whether you succeed or fail.
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