I think it is great that you are able to identify that your advertising is not providing satisfactory results - this shows that you are keeping track of your efforts.
In response to your question, I suggest that the next step is to consider the following:
Each advertising/marketing campaign has a target audience fit - in other words each campaign will be suited to a group of people.
The other part of the concern is to define what you mean by "satisfactory results". Does this mean the number of people who view your on-line materials or the number of conversions that you have from viewing to actually signing up to join SFI.
It seems to me that the results you are looking for may need clarity so that you're working toward a specific result which is then easy to measure for effectiveness or not effective.
You're on the right track about monitoring the results of your advertising efforts as it is important to keep your efforts current by tweaking every so often so the advertising approaches do not become stale.
You also may want to review other advertising strategies from fellow SFI affiliates - A2A friends, up-line or even down-line members to see what is being used in their efforts that may be duplicated or modified to become part of your advertising program.
Results are simply a measure of out-come so be sure you review not only the number of "hits" you get but review the target audience you wish to get attention from and purpose for the advertising campaign. All of these together will impact what your results will be.
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I think it is great that you are able to identify that your advertising is not providing satisfactory results - this shows that you are keeping track of your efforts.
In response to your question, I suggest that the next step is to consider the following:
Each advertising/marketing campaign has a target audience fit - in other words each campaign will be suited to a group of people.
The other part of the concern is to define what you mean by "satisfactory results".
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