Recruiting PSAs and PRMs, locally, was the first approach used by SFI Affiliates, at its inception.
In 1998, the internet was far from being as developed and its use as widespread as it is today.
Those among us, who just recently joined this great business community of marketers, would benefit very well by taking inspiration from the early methods and tools used to sponsor affiliates and TripleClicks members.
Locals meetings and seminars were part of that arsenal of tools and methods.
To answer your question then, we need to look at two aspects: where to find prospects and how to get them to our meetings and seminars.
Our warm market (family, friends, co-workers and business relations) is our first natural market for finding PSAs and PMRS. One of the greatest mistakes new affiliates makes is to make assumptions on our warm market, with the idea that they may not be interested. This view is self-defeating. Because of our fear of rejection from people we know, we hesitate to offer this opportunity to people who are close to us, who, for reasons we may not know, could possibly be the best affiliates we could sponsor.
After we have started our own team and we have few affiliates, we can also help them work on their warm markets. This approach is honed and fully refined in the Insurance industry. New Insurance agents are asked to draw a list of all the people they know to submit to their hiring managers as part of their process for coming onboard.
Similarly a team leader could advise his local team members to proceed in the same manner.
To prospect beyond our warm market, we have extensive and diversified sets of marketing methods and tools available to us at the Marketing training module, at the Affiliate Center.
There are 8 (eight) marketing sub-sections within the Marketing training module. They offer marketing aids and marketing methods for beginners, intermediate and advanced marketing skills and strategies. All of these are appropriate, both online and offline, for identifying prospects for PSAs and PRMs.
Our next concern, then, is how to get these prospects to our meetings/seminars and how to make them effective recruiting sessions.
The first rule is to keep it simple and focus on the goal. It is about introducing SFI, bringing out the prospect’s interest and helping them register as SFI Affiliates and TripleClicks members.
After a thorough introduction about SFI and TripleClicks with focus on the benefits of being an affiliate and a TripleClicks members, this first part of the meeting or seminar should conclude with directing participants to express their interest to join.
The next part of the meeting is to help them register. Today, with portable devices such as iPads, iPods, tablets and smartphones, this can be easily handled.
It would also be wise to have few laptops available as well as an operational Wi-Fi for online connections. These devices should all be set at the SFI site, ready to handle registrations.
The final part of your meeting should be about helping your new recruits navigate the SFI site and to start taking action about accomplishing the most important activity for a new affiliate, such as verifying their email addresses, completing their profiles, whitelisting SFI, Tripleclicks and Pricebenders, watching the introductory video and reading the SFI basics.
If you accomplish the above in that meeting, you will have affiliates ready to go, already knowledgeable about SFI.
Your conclusion of the meeting or seminar should be about follow up, assistance and support to your new affiliates: how they can reach you and your team members for any help or questions they may have in their first days with SFI
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Recruiting PSAs and PRMs, locally, was the first approach used by SFI Affiliates, at its inception.
In 1998, the internet was far from being as developed and its use as widespread as it is today.
Those among us, who just recently joined this great business community of marketers, would benefit very well by taking inspiration from the early methods and tools used to sponsor affiliates and TripleClicks members.
Locals meetings and seminars were part of that arsenal
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