Most of us have had marketing experience, whether we know it or not.
If you have worked for a company, you have marketed anytime you have helped a customer or made a sale. We all do our best to represent our company(s) every day we go to work – that is marketing. The secret is knowing your company really well and then getting to know your customers.
And we can all always learn more!
If you have a PSA or CSA who confides that they do not know the 1st thing about marketing you would want to find out just what they mean by that.
Communicating with your affiliates to get a feel for what they have done in the past or are currently doing would give you a start on how much education he/she will need.
You could develop a short questionnaire with questions like: 1) What does marketing mean to you? 2) Have you ever marketed professionally? 3) What is your best way to learn – reading, video or hands-on?
Answers to those questions (and others you could think of) would help you to develop a training program or make suggestions for your PSA/CSA’s to follow up on in order to get off to a good start with their marketing education.
Suggest that they utilize all of the training articles available on SFI. Encourage he/she to look up marketing on the internet and/or possibly take additional training that they find. You could even put together some training for them and offer it to all of your PSA/CSA’s participate.
Finally, encourage your affiliate to really learn what SFI is all about and what a potential customer is looking for.
This is a process. None of this will be done overnight. There is a lot to learn about SFI and potential customers.
In general, a typical consumer is looking for the answer to a question. SFI answers the question(s) of what to do to make extra money, how to make money from home, how to have a successful business, how to run a business and so much more.
In a nutshell, the affiliate needs to learn:
1) What SFI is all about (what we offer)
2) What a potential customer is looking for (what is their question? What are they looking for?)
3) How to answer their (customer) questions or give them what they are looking for (sign up
with SFI and/or TripleClicks)
4) How to get it out there that these answers can be found from that particular affiliate
(advertising their gateways and other affiliate links)
There is no magical way to make someone know how to do something and marketing is an ongoing process. Products and services change all the time as do marketing methods. This will be a commitment that the affiliate will need to make as long as he/she plans to be successful.
Education and keeping current with the business and methods are really the only ways to help someone start a successful marketing career.
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Most of us have had marketing experience, whether we know it or not.
If you have worked for a company, you have marketed anytime you have helped a customer or made a sale. We all do our best to represent our company(s) every day we go to work – that is marketing. The secret is knowing your company really well and then getting to know your customers.
And we can all always learn more!
If you have a PSA or CSA who confides that they do not know the 1st thing about
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