When I engage a new ECA prospect there are a few things I address with them.
1. The first thing I ask them is, "What is your Alexa Rating?" Most do not even know what Alexa is. So I ask them for there website address and I input it into the Alexa Website. All ECA prospects I have engaged have Alexa ratings that are very high, in the millions. Many have a warning returned by Alexa that says "not enough data to rate". The higher your rating the fewer people seeing your website. Then I show them TripleClicks Alexa Rating. As of this writing it is: 7,761. And Alexa has a lot of other demographic data that is helpful in convincing an ECA he needs to be on TripleClicks.
2. I recruit ECAs from whom I would purchase goods. And I become their first customer.
3. I show them my ECA store and how well I am doing. This is important. One month after they open their ECA they will want to know why I do so much better than they do. I explain that they need training on internet marketing and that TripleClicks has an affiliate program that will provide that training free. It is called SFI.
4. When appropriate I show how a vendor can include links in his website that allow a shopper to be in the vendor's website but make his purchases through TripleClicks. I make the BUY NOW buttons in their website link directly to a product in TripleClicks opening a new window to make his purchase. And this product link contains my SFI ID and the customer becomes my PRM. Unless of course the ECA is interested in being an SFI Affiliate.
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When I engage a new ECA prospect there are a few things I address with them.
1. The first thing I ask them is, "What is your Alexa Rating?" Most do not even know what Alexa is. So I ask them for there website address and I input it into the Alexa Website. All ECA prospects I have engaged have Alexa ratings that are very high, in the millions. Many have a warning returned by Alexa that says "not enough data to rate". The higher your rating the fewer people seeing your ...more
