I think the best tool is a blog or Press Release. If 1,000 people left a flyer on your door, and they were all selling the exact same thing, which one would you buy from?
You would look through all the names and see if you knew any of them! That's our nature! We want to be able to attach trust to the seller.
With a blog/PR you are able to connect to others as a real person. People don't want to buy from a nameless, faceless, salesman or recruiter! They want to connect with a real human that is just like they are.
You can cruise through thousands of prospects without a signup just because they don't see the real you that is trying to help with an opportunity, or product. They see a recruiter that want's their money.
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I think the best tool is a blog or Press Release. If 1,000 people left a flyer on your door, and they were all selling the exact same thing, which one would you buy from?
You would look through all the names and see if you knew any of them! That's our nature! We want to be able to attach trust to the seller.
With a blog/PR you are able to connect to others as a real person. People don't want to buy from a nameless, faceless, salesman or recruiter! They want to connect ...more
