"X-Cards are inexpensive, full-color, business-card-sized "mini brochures" that can be used in a wide variety of ways to get the word out about the SFI business opportunity, TripleClicks products or Wave3."
The above is the official definition of the X-Cards. You can find it at page 7 of the Marketing aids
https://www.sfimg.com/Resources/MarketingCenter?form=MarketingAids&pg=7
Your question seems to focus only on SFI. It may well intentionally exclude Tripleclicks and other streams of income. It may also just be a general expression, in your mind, that covers all of the SFI group, including Tripleclicks and other income streams alike. In any case, it really does not matter what your intention is, in formulating your question. What matters is the effective use of the X-Cards to grow our overall business, not neglecting any potential source of revenues and maximizing all our streams of income.
First, let's proceed with an inventory of the X-Cards. It may be very useful to help all affiliates know what is available. Only then, will their effective use be fully rewarding.
The "Marketing Aids" section under the the grey tab "Marketing", above at the Affiliate Center, is divided in 9 sub-sections. One is specific to the SFI Marketing aids. The SFI X-Card is the one that displays the official definition. Another sub-section is for the Tripleclicks "Marketing Aids". The Tripleclicks X-Cards are found on the first page of that sub-section.
There are also X-Cards for the Eager Zebra (EZ) Games. They are located at the first page of the EZ "Marketing Aids"
Finally, there are X-Cards for the SFI PPA, similar to the SFI cards, as these income streams have closely related goals pertaining to the referral of Affiliates. Those X-Cards may be found at page 3 of the PPA "Marketing Aids" sub-section
https://www.sfimg.com/Resources/MarketingCenter?form=MarketingAids&category=PPA&favorite=0&pg=3
This inventory is highly useful, for those of us who wish to engage in advanced niche marketing, promoting all the SFI/Tripleclick group of streams of income.
One major part of the efficient use of these X-Cards is a focus on specific markets where we can find potentially interested opportunity seekers as well as prospective PRMs who will buy from the various branches of our business. This is the way to maximize our revenue potential: not to neglect any source of income. To be very effective, we have to have a laser precision targeting strategy: searching, identifying and analysing the buying motives of our potential customers. For example, we know that there are billions of dollars spent every year on online gaming. The EZ X-Card is an excellent online tool for reaching those players.
The next question, then, is how to engage in promotion activities using these marketing aids? As discussed above, I believe that we can use both online and offline marketing.
For online marketing, we can save the pictures, and/or take screenshots we can post in all the online marketing media we are using: websites, blogs. social media groups, advertising avenues, and everywhere we can display visual aids.
As for offline marketing, in the section of "Marketing methods, SFI offers us a wide range of ideas, using printed material. We will find many ways of using the X-cards there
https://www.sfimg.com/Resources/MarketingCenter?form=MarketingMethods
They include the following:
(a) "Giving out X-Cards to friends, family members, co-workers, associates, etc"
(b) "Sending out X-Cards in every outgoing piece of mail we have (like electric bills, water bills, NetFlix/Blockbuster DVD returns, etc.)
(c) "Leaving X-Cards with our bill/tip each time you dine out at a restaurant"
(d) "Whenever we take a taxi or ride public transportation, "forgetting" X-Cards on the seat before we exit
In addition, the business card size of the X-Cards makes them very easy to carry and handy to give out when we interact with prospects in various settings, (1) at business gatherings, (2) when we visit car dealers, (3) at the local libraries, (4) when we strike conversations with other passengers while using public transportation, (5) at grocery store checkouts, (6) at restaurants when leave a generous tip.
In doing so, it is of critical importance that we make sure the X-Cards do have the correct information on our sponsoring and sales gateways, to ensure that we get proper credit of our promotional efforts.
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