There are a lot of ways to use the X-cards, but the question is how to make it effective. I know that the X-card are not expensive but shipping fees to my area of the world are double the cost of the X-card so obviously we would like to get as much as we can per card.
Therefore, I would suggest the X-cards are being handed out as business cards. So whenever you strike a conversation with someone regarding SFI or TripleClicks, leave a card.
On the X-card there is a place to put your SFI ID number so that you will be credited as the sponsor. But I would suggest to also put your personal website on it (only if your website is talking about SFI/TripleClicks). So while handing out the card, you can say something like "If you would like to know more or just wanted to go over what I just told you, please visit my website. The address is on my business card here. I have created this website to answer just the sort of questions you have asked me today"
And make sure your website is really full of the information you've just given him. What I mean is it must be your own opinions and testimonials on what you have done and achieved. Not a regurgitation of what is already on the SFI website which he will also encounter when he clicks to register.
And most importantly, make sure there are banners and links around your website which will make your prospects's registration much easier if he can see where the register button is.
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There are a lot of ways to use the X-cards, but the question is how to make it effective. I know that the X-card are not expensive but shipping fees to my area of the world are double the cost of the X-card so obviously we would like to get as much as we can per card.
Therefore, I would suggest the X-cards are being handed out as business cards. So whenever you strike a conversation with someone regarding SFI or TripleClicks, leave a card.
