Your question can get you very negative answers as well as very positive answers. I am in two minds about that myself.
The youth grew up with technology, so they can use it very well and if they put their minds to it they will give the rest of us a run for our money - they will hit record incomes.
The part I am worried about is that they want instant gratification and when they don't get it they move on to the next challenge - so if you plan to target them - make sure you can challenge them and you have to make sure they use the income calculator to see for themselves what they can achieve. Remember - they want to be out there and do things - not stuck indoors on a laptop or desktop - so make sure they know they can also use their smart phones, I-pads tablets on the move.
I look at young people and I am sure they are born smarter with every generation, they are "streetwise" and smart - so do not try to catch them or pull the wool over their eyes - they will wise up to it and very quickly wave goodbye.
Talk to young people you know - find out which sites and activities they favour and what is trending and work with that.
There is also a group of serious young people that loves spending time in the library and behind the books or a computer. They also have ambition to go ahead in the world and make their mark and they are more likely to stick to building their business once they committed to it and they can see how they can make their mark.
Lastly - I always wonder why people want to target a specific age group. I think our target should be people looking to work online, to find a job they can do from home (like a mother that wants to be with her children but also wants to earn money), people that lost their jobs for some reason, people that just does not earn enough in their normal jobs to make ends meet (like me) or people that realised they do not have enough now and they will not have enough to be financially independent when it is time to retire (I fall in that category too since I lost my business 12 years ago and I have about 12 years left before retirement.)
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Your question can get you very negative answers as well as very positive answers. I am in two minds about that myself.
The youth grew up with technology, so they can use it very well and if they put their minds to it they will give the rest of us a run for our money - they will hit record incomes.
The part I am worried about is that they want instant gratification and when they don't get it they move on to the next challenge - so if you plan to target them - make sure you can
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