Getting your TripleClicks gateways to generate sales is a matter of knowing where to advertise and keeping your advertising consistent. A thorough understanding of how search engine traffic works is important. To gain this knowledge, one must actively promote and track your ads for performance. Getting traffic is one thing, but getting sales is a horse of a different color.
Too many affiliates think that just because they post a few banners, 5 links, some text ads and send a few hundred emails that sales are going to start pouring in. This has been the misconception in general with e-commerce. When in actuality, selling online is no different from selling online. In order for your prospect to buy from you in either case they must:
1. Have the power to make a purchase
2. Have a need or want that can be fulfilled by a purchase
3. Know how to find the product/service they need/want to purchase
With this no business would be able to sustain itself. So where are your customers? How are you going to reach them? Do they have buying power? What product or service do they need? How will they find your gateway out of the millions of gateways online? When you have the answers to these questions, you began to see how to generate sells with your TripleClicks gateways.
Location is just as important to ecommerce as it is to brick & mortar retailers. To gain high visibility of your gateway, it needs to be positioned in a top ranking position on a top ranking traffic exchanges. You can find top ranking traffic exchanges by goggling the term. Then you have to follow through with your promotional efforts to get ranked on the exchange. All of this effort is done so that your gateway is visible when a prospect is looking for anything your gateway is relevant to. Content is king so if you are wanting to attract a large number of EagerZebra game players; then your gateway needs to rank high in a traffic exchange ranked by Google for those key terms. This is a reference to a consistent frequent marketing strategy that will position your gateway for organic traffic from the search engines. The more marketing done the more relevant your ad becomes and the higher it ranks in the exchanges and the search engines. This leads to more sales over time.
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Getting your TripleClicks gateways to generate sales is a matter of knowing where to advertise and keeping your advertising consistent. A thorough understanding of how search engine traffic works is important. To gain this knowledge, one must actively promote and track your ads for performance. Getting traffic is one thing, but getting sales is a horse of a different color.
Too many affiliates think that just because they post a few banners, 5 links, some text ads and send a few
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