Before you come up with the best strategy in attracting younger people aged 21-35, you’ll need to find out what they are interested in. What kind of activities most of them are engaging in? Do you have something that they want in order to get their attention? Can you provide solutions to their needs? Are you targeting this age demographic in your region or worldwide? Geographical demographic is another key factor that must be taken into consideration when developing your best strategy.
Aside from these important questions above, you need to consider when developing the best strategy that works for you the following:
1. Gather all the facts related to network marketing using the Internet or your local library about the history and the present trend of this age group in attracting them.
2. The 21-to-35 age demographic may have faced a distinct set of economic, communication and market variables completely different than any previous group of young generations in your region.
3. You can also look for government sponsored full-service marketing research in your region about study results of this age group and about their socio-economic needs. Generally, this demographic has less disposable income and is often saddled with student loans, so if you’re offering TC products to attract them, you might not be getting their attention, because they don’t have the money to invest. You’ll most likely get results when you offer them the opportunity to earn income by generating sells at TripleClicks without investing money from their own pocket.
4. You also need to consider the effectivity of the advertising channels you’re going to use. It is apparent that the traditional communication vehicles of direct mail and newspaper and radio advertising are extremely outdated for the young demographic. A benefit of the new social media platforms is that online business like SFI can reach their target audience on a 24/7 schedule, instead of hoping that they see or hear a random advertisement. The younger demographic does not mind receiving information after standard business hours, late-night or even overnight so they can review it when they wake up in the morning.
The younger prospects are embedded in the digital age and seek deeply connected and interactive content via ever-changing social channels.
5. The younger demographic are very much connected with the element of social interaction. The Pricebenders Auction and EZ games offer social interaction and fun online. They’ll have much fun playing with other people around the world.
SFI offers a lot of value for this age group of 21 to 35, who do not have a lot of money in their pocket and who have not come close to reaching their earning potential.
The key to integrating the next generation of becoming active SFI affiliates is to adapt your strategy towards their habits and preferences instead of exposing them to traditional marketing promotions, which are less relevant to them.
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