I think the best strategy is to apply to their personal needs. Most people of this age are either in college or just starting out with growing their families. This age group is either living off of school loans or living pay check to pay check trying to make ends meet.
Students could possibly be interested in making some extra money while in school to help give them some spending money or even just to help pay their rent. After capturing their attention with the possibility of providing themselves with some much needed money, also explain to them the potentials of how it could turn into a lucrative income for the future.
The middle-class person living pay-check to pay-check can be shown how SFI can help them to pay off bills, buy much needed things that they are lacking now (a decent car, a better home, new clothes on a regular basis, better Christmas and birthday gifts, etc). Also show them how it can help them to take family vacations that they normally couldn't afford and wind down by explaining how should something happen to them, they can leave their business with all it's residual income to their children and ensure that they are taken good care of in the future.
less
I think the best strategy is to apply to their personal needs. Most people of this age are either in college or just starting out with growing their families. This age group is either living off of school loans or living pay check to pay check trying to make ends meet.
Students could possibly be interested in making some extra money while in school to help give them some spending money or even just to help pay their rent. After capturing their attention with the possibility of providing ...more
