There is a question that has to be asked before promoting anything to anyone:
"Why is this person a prospect?"
You have to understand a person's needs and desires to promote membership in SFI to them, and those needs and desires will determine *how* to do this best. A person looking for something to do in his or her retirement is going to have different needs and desires from a stay-at-home mom, who will, in turn, have different needs and desires from a person desperate for another source of income. This is why the first step to promotion has to be selecting one particular interest group or another--if every prospect is coming from the same demographic, you can target your answers and your promotions to fit what they're looking for.
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There is a question that has to be asked before promoting anything to anyone:
"Why is this person a prospect?"
You have to understand a person's needs and desires to promote membership in SFI to them, and those needs and desires will determine *how* to do this best. A person looking for something to do in his or her retirement is going to have different needs and desires from a stay-at-home mom, who will, in turn, have different needs and desires from a person desperate ...more
