Hello, KOLAWOLE ONI
When SFI started, 17 years ago, the Internet was incipient, if not inexistant as a business promotional tool. It was not a widespread business marketing avenue.
Hence, the prospects were not internet savvy either.
I. Affiliates were still successful in promoting SFI, without the internet, to prospects who had no online experience. All the veterans of that period were successful MLM and network marketing business people. They carried on to build this great opportunity we have today.
SFI was born as a result of such previous offline experience.
I highly recommend that you read the SFI story, its beginnings, its expansion and its worldwide reach over these 17 years. There is so much inspiration and lessons to learn from it.
You may want to revisit the launchpad lesson # 2 "Who are these Guys". You will not only have a brief history of SFI and Carson Services, but find links the origins of SFI's.
https://www.sfimg.com/Reference/AboutSFI
II. Affiliates working with prospects who do not have experience with online business can use the same approach as did those veterans back then.
Part of the tools in the pre-internet era have been made available to us today. We can use them both online of offline.
This is how to best promote SFI to prospects have no experience with online businesses. Start, yourself, by using the offline tools and show to your prospect how to successfully do it.
Most of the beginners' marketings aids and methods can be efficiently used offline:
You can find these marketing aids at methods at the marketing center.
https://www.sfimg.com/Resources/MarketingCenter?form=MarketingMethods&pg=2
There are two pages of marketing aids for beginners. Most of them are designed to be used offline:
(1) SFI and Tripleclicks Cards you can leave (i) with your restaurant bill/tips, (ii) on your public transportation seat, before you exit, (iii) in books about business opportunities, sales and marketing in bookstores and public libraries, etc.
(2) Marketing material you can print and disseminate offline at high traffic public places, bus stops, grocery stores, hair cuttery places and the like
(3) My Preferred offline promotional tool to attract prospects to SFI is the Gift cards. Everybody likes "free, no strings attached" gifts. They are great for starting a conversation about SFI and getting prospects interested. When you are using those gift cards, make sure you have the redemption codes and instructions on how to redeem them typed in index cards you can leave with your prospect.
III. Next, inexperience can be overcome easily.
Nobody is born with experience. It is acquired. To function efficiently in today's world of business, it is paramount to familiarize oneself with the online tools that are at the forefront of business growth in all industries. Whether a business is exclusively online or partly, the internet tools are such of a wide acceptance.
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Hello, KOLAWOLE ONI
When SFI started, 17 years ago, the Internet was incipient, if not inexistant as a business promotional tool. It was not a widespread business marketing avenue.
Hence, the prospects were not internet savvy either.
I. Affiliates were still successful in promoting SFI, without the internet, to prospects who had no online experience. All the veterans of that period were successful MLM and network marketing business people. They carried on to build
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