Senior citizens tend to be more loyal and stick with an easy and precise form of an income opportunity like SFI, so the immediate necessary step is to determine the location of senior citizens within any demographic by using both online and offline demographic records like social networks, community centres, retirees’ networks etc.
Having made this determination, you are now left to formulate appropriate marketing strategies to attract them to SFI because the 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online.
Should you launch a direct mail campaign, concentrate on focused events, advertise locally, attend senior expos, use radio, continue with community outreach or develop an e-marketing strategy? All of the above is a better strategy depending on the circumstance, but you may precisely do the following:
1. Senior citizens appear to be more attracted to simple direct mail and face to face prospecting than a web based or email prospecting, so reach this identified target group by inviting them to an event or a seminar, bearing in mind that senior citizens like to attend fun events and giveaways, so make it attractive. You may also sponsor events at senior centres and join community organizations that cater for seniors.etc. The key is to capture useful contact information of all the attendees for subsequent contacts and follow ups without being too pushy
2. Senior citizens like to establish trust, so you may need to build some relationships and gradually position yourself as a truthful and straight forward business person in order to win their hearts and minds before you introduce them to SFI.
3. Organise your advertisement at the appropriate times and places where senior citizens are likely to pay attention like community centres, news cycle involving seniors, when particularly active on their social networks and Look for promotional opportunities in senior-focused newsletters and magazines,.
4. Make the content of your advertisements and other marketing materials large and legible because seniors often have vision impairments, and difficulties in reading your message may likely make them to ignore it.
5. Network with the professionals that often work with senior citizens, like home care aids, estate and succession planners, beauty shop owners with a large senior clientele. If you can convince such business owners to allow you to place ads or fliers within their establishments, there is a good chance more seniors will find out about SFI.
6. Seniors prefer personal interactions to web-based instruction or computer-generated call features. You may therefore need to personally explain and demonstrate precisely and clearly how SFI works, relating it to how it can help secure part or all future financial obscurity.
These do not mean that web based marketing strategies are not effective, they are to some extent because senior citizens are now becoming more internet savvy and are becoming more socially engaged online and also use search engines. It will not be imprudent to explore some e-marketing strategies also but I think to convert senior citizens, direct mail and events may be more successful.
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Senior citizens tend to be more loyal and stick with an easy and precise form of an income opportunity like SFI, so the immediate necessary step is to determine the location of senior citizens within any demographic by using both online and offline demographic records like social networks, community centres, retirees’ networks etc.
Having made this determination, you are now left to formulate appropriate marketing strategies to attract them to SFI because the 65 years and older
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