Your strategy has to be informed by the responses this target market gives you. That is, you will have to break this market into segments which will bring you closer to understanding their needs and wants.
Therefore, it will be an exercise in futility for me to attempt to advise you on how you can attract this group to SFI until I know which of these segments you want to target;
Younger seniors,
Older seniors,
Extremely elderly seniors
Rich seniors,
Low-income seniors,
Single and lonely seniors,
Seniors living in old age homes, etc.
Overall, in the absence of some kind of a literature review about this group, your winning strategy may just be to target them to refer you to their younger family members.
Your strategy has to be informed by the responses this target market gives you. That is, you will have to break this market into segments which will bring you closer to understanding their needs and wants.
Therefore, it will be an exercise in futility for me to attempt to advise you on how you can attract this group to SFI until I know which of these segments you want to target;
