Network marketers who are hoping to succeed in the senior market need to invest the time and energy to learn about it and employ practices that align with senior prospects. Some network marketers mistakenly think that because they are over 55 themselves, they know the senior market. But just as eating doesn’t make you a nutritionist, being a senior doesn’t make you successful in the senior market.
Assessing the senior market:
The senior market can be a substantial place to do business. Generally, they are a financially active group, and it is getting larger every day.
Seniors are guided by a combination of health, financial and social forces all of which are driven by values and life satisfaction determinants. All factors work together and can influence decisions in venturing an online home based business.
In order to target the senior citizens to SFI effectively, start with the assessment of your marketplace. Senior citizens are vastly represented in this demographic.
Marketing to seniors involves establishing a relationship, building trust and providing opportunities for growth, learning and interaction. Seniors are known for developing long-term brand loyalty, so an honest and forthright approach is vital to reaching this important segment of the population.
Effective strategy for attracting senior citizens to SFI:
- Do a research of your market to determine where the majority of your senior population resides. This can be accomplished through demographic records or economic development reports that break down cities and geographic regions by zip code. These statistics can provide information about the age, income and education levels by code. Having this information will help you make informed decisions about the areas in which your senior marketing is likely to have good reception.
- Employ advertising vehicles that are most likely to reach seniors. Seniors are more likely to read and respond to direct-mail advertising than email and web-based marketing strategies, especially when they are created in large-point type for those with failing eyesight.
- Think of marketing avenues that invite seniors to participate, learn and meet new people in your community. For example, host presentation about supplementing retirement income with SFI. By emphasizing to seniors about supplementing their retirement income in your ads, you might spark their interest and organize presentation that allows seniors to meet, mingle and interact with others their age.
- Go where seniors go. Look for promotional opportunities in senior-focused newsletters and magazines, sponsor events at senior centers and join community organizations that cater to seniors. These approaches provide opportunities for grassroots marketing and outreach.
- Make it simple and easy, when presenting SFI to them. Seniors come from generations in which communication tools were simple and straight forward.
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Network marketers who are hoping to succeed in the senior market need to invest the time and energy to learn about it and employ practices that align with senior prospects. Some network marketers mistakenly think that because they are over 55 themselves, they know the senior market. But just as eating doesn’t make you a nutritionist, being a senior doesn’t make you successful in the senior market.
Assessing the senior market:
The senior market can be a substantial place
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