I would say warm recruitment on a one on one basis will be the best way. SFI offers senior citizens an opportunity to earn extra for their retirement. You also have to make sure you give them the guidance they need.
Having said that - Something to keep in mind is that today's senior citizens are not like the "old" people we were used to growing up. They are a lot more "hip" and "happening". They are more with it. They are on Facebook, they surf the net just like the rest of the world and they are not just interested in disease and medicine to make them feel better. I suggest you place adverts in the normal places with the focus of your adverts the extra income retirees can earn.
Before you jump in and start recruiting senior citizens - I think you want to target them because you feel they will be more committed than younger people - but do not limit yourself to one group - that would be short changing yourself.
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I would say warm recruitment on a one on one basis will be the best way. SFI offers senior citizens an opportunity to earn extra for their retirement. You also have to make sure you give them the guidance they need.
Having said that - Something to keep in mind is that today's senior citizens are not like the "old" people we were used to growing up. They are a lot more "hip" and "happening". They are more with it. They are on Facebook, they surf the net ...more
