HI,
Attracting senior clients with free information
As the number of seniors online increases, it becomes easier to use the Internet to attract senior clients. Information products that offer a high perceived value are used successfully for all consumers online today. Quality information products, if delivered correctly, not only have the ability to attract seniors and create an obligation, but they also allow you to become a trusted professional.
The benefits of offering an information product cannot be ignored. First, and maybe most importantly, seniors probably found your offer through an organic search or saw an ad that you may have placed online through Google or some other website. In either case, they have raised their hand to express an interest in your product or service. Compare this to paying for a direct mail campaign to thousands of prospects only to get a small response.
In addition to your prospects seeking you out, an information product is very inexpensive to create and deliver. Something as simple as a free report may be enough to have your prospects request your free content. But given the low cost of production and delivery, you may want to deliver a mini-course over several days or maybe a series of videos. Remember, once prospects have signed up for your offer, it’s up to you to deliver quality content that will enhance your position as a trusted professional.
To create your free content, think in terms of what problem your prospect is trying to solve. Offer solid information about your product or service that is a real value to your prospect. Your free content is not your offer. Stay away from any salesy self promotion and keep the free content informative. Once you have provided valuable content and positioned yourself as a trusted professional, you should make your offer or ask for additional contact information. This low key approach of giving valuable content in the form of sought after information will get a much better response when attracting senior clients with free offers than some of yesterday’s approaches.
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HI,
Attracting senior clients with free information
As the number of seniors online increases, it becomes easier to use the Internet to attract senior clients. Information products that offer a high perceived value are used successfully for all consumers online today. Quality information products, if delivered correctly, not only have the ability to attract seniors and create an obligation, but they also allow you to become a trusted professional.
The benefits of offering an
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