HI, MY FRIEND.
How to get cheap, instant traffic to your website so you can test key components of your sales process--your sales copy, order form, navigation and opt-in offer--before rolling out a large-scale traffic campaign;
How to ensure that every element of your sales process is optimized to convert maximum traffic into maximum sales;
The most effective strategies for attracting thousands of highly qualified potential buyers to your site right away; and
The secret to putting your entire traffic campaign on autopilot.
So even if your site is getting no traffic right now, you can be testing the key elements of your sales process tomorrow--and as soon as two weeks from now, you can be rolling out your traffic campaign in full.
Sound good? Let's get you started off on the right foot!
Step 1: Get the traffic you need to test your website fast! When I talk about testing with new internet business owners, I hear the same two questions all the time:
How do I test my site?
What do I test on my site?
As you may already know, there are an infinite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what's "enough" when you're just starting out? What elements should you focus on testing before rolling out your traffic campaign?
My advice is to stick to the basics. Focus on testing your:
Salescopy, especially your headline, benefits, guarantee and call to action
Order process, which needs to be simple enough for a novice web user to place an order
Opt-in offer, so you can determine if you're successfully capturing your visitors' contact information
Site navigation, so you can figure out how many clicks it takes to buy. Ideally it should take less than three.
These are the four critical aspects of your sales process that need to be tested before you start driving traffic. Later on, once you've generated sales and have some steady traffic, you can move on to testing other parts of your site.
Of course, all this talk of testing your new site raises one big question: How can you test without traffic? Because if you're just getting started, chances are good that your website doesn't get much traffic yet.
The solution is simple: Buy traffic through PPC search engines. Pay-per-click search engines are a lot like auctions--they allow you to bid for top-ranking positions under keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks through to your site, you pay whatever you bid. Prices typically range from five cents to a few dollars per click-through for popular keywords.
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HI, MY FRIEND.
How to get cheap, instant traffic to your website so you can test key components of your sales process--your sales copy, order form, navigation and opt-in offer--before rolling out a large-scale traffic campaign;
How to ensure that every element of your sales process is optimized to convert maximum traffic into maximum sales;
The most effective strategies for attracting thousands of highly qualified potential buyers to your site right away; and
The secret
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