Hello, Joe Figueroa.
Senior citizens are one of the potentially well suited target groups for SFI.
With advancements in medicine and healthy living, their active life span is much longer today, while they still go into retirement at the same age as in the previous generations.
In general terms, they have experience, excellent work ethics, free time to devote to SFI, and often some disposable income to invest in their business, but not enough wealth to be free from financial worries.
In the industrialized countries, most of them are also fully computer literate.
Thus they are an excellent target for prospecting SFI affiliates.
Hence, your question: "What would be a good strategy for attracting senior citizen to SFL?"
If I am to develop a strategic campaign to recruits senior citizens, I would approach the task from two different angles: (i)) online marketing and (ii) offline prospecting.
In both approaches, I would use the economics, demographics and financial data specific to the senior citizens population, with emphasis on how SFI can help them solve their current problems, namely improving their financial standing and supplementing their retirement income.
Senior citizens were among the economic groups most severely hit by the financial and economic crisis that affected the world economy since 1988. And, they are among those demographic segments that have not yet fully recovered.
These are the arguments we can use to help senior citizens find interest in joining SFI.
Where to find them?
1. Offline, there are various places such as public libraries, retirement homes, and other specific locations where senior citizens form the majority. These places vary depending on cities, counties, regions and countries. I recommend to anybody who is interested to conduct some research specific to their focus areas.
2. Online, the social media sites such as facebook, myspace and others have special groups for senior citizens.
It will be very beneficial to personalize our advertising campaigns to senior citizens, using their language, focusing on their likes and dislikes, their common behavioral habits, the specific media they tend to prefer and so on
less
Hello, Joe Figueroa.
Senior citizens are one of the potentially well suited target groups for SFI.
With advancements in medicine and healthy living, their active life span is much longer today, while they still go into retirement at the same age as in the previous generations.
In general terms, they have experience, excellent work ethics, free time to devote to SFI, and often some disposable income to invest in their business, but not enough wealth to be free from
...
more
