Before deciding what you should spend on advertising, you should analyze your business and business goals so that you know where you want to take the business. You should determine the types of advertising that are available to you, both free and paid.
You should understand your ROI, return on investment, of both your time and money. This is learned by testing. When beginning to use paid advertising, a good rule of thumb is not to spend more than you can afford to lose. (That is true of your time, as well.) As you analyze your statistics from this testing advertising, you will have your ROI for that advertising campaign. (Number of visitors, number of visits, sign ups, sales, and cost of the advertising, for each medium you use.) Do this for free advertising, to understand your results, and learn what media works best for you.
Based on the analysis of the results of your advertising, and your business goals, you will be able to determine how much you should spend on advertising. This will change as you grow and learn how to advertise, where to advertise, and as your business goals change.
Advertising is a fascinating journey. You'll learn about your own current capacity for risk. You'll learn what a difference your choice of words can make. You'll learn to appreciate the challenges of your very own business, because that is how you will grow it.
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Before deciding what you should spend on advertising, you should analyze your business and business goals so that you know where you want to take the business. You should determine the types of advertising that are available to you, both free and paid.
You should understand your ROI, return on investment, of both your time and money. This is learned by testing. When beginning to use paid advertising, a good rule of thumb is not to spend more than you can afford to lose. (That is true
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