The ECA Program allows you to market your products and services worldwide. ECAs can also take advantage of the exposure and growing worldwide traffic of TripleClicks.com.
Should it matter to vary by country/region the way you approach prospective ECAs? Absolutely. Here are important points to keep in mind to help you unlock the potential of the ECA Program and make the most of it reaping its full benefits:
- It's essential for you to have a clear understanding of the culture, customs and economic conditions of the country where prospective ECAs are coming from in order to put you in a position in fully supporting them. To that end, research is needed. An online search is a good place to begin. You can also look up information relating to trade, products and services to hundreds of market studies and country reports, searchable by country or by industry provided by government agencies.
- International trade shows event can be a great resource to find out more about prospective ECAs target market. You can learn everything you need to know about the products/services of prospective ECAs by country/region and their competition, local rules and distribution channels. While at the shows, you can take ample notes on products and services, competitors, and packaging and labeling of similar products.
- Identify the potential market trade barriers. All businesses that participate in the global marketplace are met with some type of barriers when they enter, such as:
1. Tariffs or taxes imposed on imported goods that, when high, may make it difficult to sell products/services profitably in a foreign market.
2. Non-tariff barriers, such as laws and regulations that countries enact to protect domestic industries against foreign competition. Non-tariff barriers include import quotas or restrictions on quality of imports.
3. Geographic factors such as transportation and legal restrictions on products shipment can also affect prospective ECAs success in a foreign market. To enter a foreign market, a transportation system must be in place (i.e., there must be a way for products to get to foreign customers). The longer and more remote the distance is to the market, the higher the transportation and shipment costs will be.
The market size varies by countries/regions. What is the percentage of potential buyers within a country’s population? What are the numbers that suggest how much the population spends on a type of product/service import?
Understanding how country/region affects the marketing of products/services of prospective ECAs will lead you one step further in making the most of ECA.
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The ECA Program allows you to market your products and services worldwide. ECAs can also take advantage of the exposure and growing worldwide traffic of TripleClicks.com.
Should it matter to vary by country/region the way you approach prospective ECAs? Absolutely. Here are important points to keep in mind to help you unlock the potential of the ECA Program and make the most of it reaping its full benefits:
- It's essential for you to have a clear understanding of the culture,
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