Your own domain is a personalised domain with which you distinctively promote your business and the advantage of having one as an SFI affiliate are:
1. It is unique to you and does not have the potential characteristics to be banned by some sites like Facebook etc
2. You may have the potential for a competitive advantage over somebody using SFI gateway which are now ubiquitous in various sites.
3. You have the liberty to make your domain name(s) reflect the particular business or product you want to promote, so when you register your domain in search engines, it makes it more appropriate and easier for potential search engines to drive traffic to it because of the chosen name which makes sense for search engine optimisation. Having your own domain name will increase your website’s positioning under search results on top search engines like Google, Yahoo and Bing.
4. Since it is personal, you can use your name and once approved you own it which may be a potential for attracting your warm market to your domain and you can have as multiple domains representing different aspects of SFI business.
5. It is very good to use as emails, like sending someone an email with
[email protected] so when promoting SFI business where leaving your contact is necessary, will it not be great to have an email in your personalised domain name?
6. As the saying goes: "You never get a second chance to make a first impression". Having your own domain name projects a professional image of you and your company, normally associated with large companies. It tends to say to others that you're a serious business person, operating an established business, in a professional manner. Again, there is this aura of credibility and openness by using your name or part of your name as your domain name which may be more attractive to specific type of prospects than the usual SFI gateways.
There are many more but the main issues are personalisation and control, which are important aspects of own domain in order to attract uniqueness and credibility to your own domain for the sake of promoting your business in a very competitive world.
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Your own domain is a personalised domain with which you distinctively promote your business and the advantage of having one as an SFI affiliate are:
1. It is unique to you and does not have the potential characteristics to be banned by some sites like Facebook etc
2. You may have the potential for a competitive advantage over somebody using SFI gateway which are now ubiquitous in various sites.
3. You have the liberty to make your domain name(s) reflect the particular
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