I believe that the affiliate can benefit much from having their own domain. One of the main reason's is control of the content. With your own domain, you decide what goes on your landing page. With your gateways they are customized so that you can get PSAs but you can't change the look and feel of your gateways. This is very important for having a success marketing strategy. PPC advertising is probably the most responsive traffic but ad quality depends highly on search engine optimization which relies on keyword density and relevance. If an SFI gateway is blocked there is nothing one can do to improve the quality score of the page. If you have you own domain you can redesign the page so that your quality scores are high for all leading SEO factors such as meta tags, keyword density, content, anchor text, alt text, etc.
SFI gateways are used by every affiliate so there is no way to differentiate your content and site from the competition. The only distinguishing variables are your badge achievements. With your own domain you can differentiate yourself from the pack and make your message standout above the rest by design.
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I believe that the affiliate can benefit much from having their own domain. One of the main reason's is control of the content. With your own domain, you decide what goes on your landing page. With your gateways they are customized so that you can get PSAs but you can't change the look and feel of your gateways. This is very important for having a success marketing strategy. PPC advertising is probably the most responsive traffic but ad quality depends highly on search engine optimization which ...more
