Depending on the time you have to spend in preparing your advertisement, I suggest that you advertise both individual products as well as the entire TripleClicks store. There is a wide market out there that you can tap in to; filled with customers with varied interest. The medium you use to market products will also help you to determine which product to advertise based on the target audience of the site. There are benefits to be gained from doing both. The only limitation might be the resources, time and money, that you have at your disposal. You are in the driver seat. What are you capable of doing? If you have the resource I say do both.
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Depending on the time you have to spend in preparing your advertisement, I suggest that you advertise both individual products as well as the entire TripleClicks store. There is a wide market out there that you can tap in to; filled with customers with varied interest. The medium you use to market products will also help you to determine which product to advertise based on the target audience of the site. There are benefits to be gained from doing both. The only limitation might be the resources, ...more
