I think you advertise the entire store - like they are advertising other online stores. When people are looking for a specific product they go to an online store they know and then they search for it there and while they are searching they see other products and they may even buy something they did not plan to buy.
Your job is to make sure they know about TripleClicks and that is the first name they think about when they want to buy something online. They must be so aware of SFI that they forget about x, y and z online stores.
You do not stop with advertising TC - No, you have to advertise Price Benders auctions too. I know a number of people that will sit up and take notice the moment they see or hear the word auction. - They love the challenge to have a chance to buy something for a price far below its value.
More and more people become aware of the benefits of leading a healthy lifestyle, eating right (organic foods etc) and taking supplements - go and have a look at the wonderful supplements TC has to offer - advertising supplements in a place like a gym's website will reach the correct audience. If you can get the site owners to try it and put their stamp of approval on it even better.
I can go on and give you more examples - but I am sure you get what I am saying. Advertise individual items in the correct place and the store more broadly and it will give you the maximum exposure.
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I think you advertise the entire store - like they are advertising other online stores. When people are looking for a specific product they go to an online store they know and then they search for it there and while they are searching they see other products and they may even buy something they did not plan to buy.
Your job is to make sure they know about TripleClicks and that is the first name they think about when they want to buy something online. They must be so aware of SFI that ...more
