Whatever is yours you have control over. You determine what goes and what don't. It gives you the leverage to carve your own niche on the internet, to establish your authority and presence. Nobody checkmates you, no restrictions except the ones you place on yourself.
Marketing your products, gateways and generating traffic and signups is at your own terms. Owning your domain grants you unalloyed access to the internet so get some to grow your business.
