A domain name allows you to have a professional presence on the Internet. It is like setting up an address for potential customers/prospects to stop by and do business with you.
Having your own domain name offers a lot of advantages for your SFI business:
- Professionalism
If you want that professionalism to extend to your SFI business as a whole, it’s essential to brand your online presence with your very own domain name. Your domain name represents a part of your business identity, which customers and business associates can recognize, easily remember and positively associate with your services/products. Consider the two URLs below:
http://www.sfimg.com/xxxxxxx or http://www.profitsonline.com?
The first is an affiliate’s SFI gateway, which is replicated and there are millions of others out there exactly like it. The second one shows independence and singularity. The chance of click-through to your affiliate generated website is slim and getting slimmer every time another signs up for this opportunity. More people will click on the second because it is something they have not seen before. You move from the crowd promoting the cookie cutter website to standing apart and representing yourself as your own business.
- Easy to remember
It will look better and professional on your business card to have your own unique domain name. Your prospects will most likely remember profitsonline.com than your SFI gateway.
- Promote your own SFI business not just your affiliates and improve your brand recognition
With your unique domain name, you can control the content of your website; one of them is by using keywords that are related to your SFI business to achieve a higher ranking in search engines. You gain control of what people see when they search for your business opportunity. Most likely you’ll gain trust with your potential customers/prospects with a professional established online presence.
- Permanence and Portability
Your domain name is your own unique identity and always will be as long as you continue to use that name and maintain your subscription.
If you've ever had to change your service provider, or even move your physical business address, you won't have to be reminded of what an incredible hassle it can be to notify everyone. Remember, without your own unique domain name, your Internet address is tied to that of your service provider. Thus, if you want to change providers you also change your Web address and probably Email address as well. If your ISP (Internet Service Provider) will go bankrupt or be swallowed up by another larger ISP chances are, your URL will also disappear. With your unique domain name, you can change your service providers every month if you want, and your address will always remain your uniquedomainname.com
- Promote your SFI business with multiple income streams
What a great advantage of having your own domain name with your own website, you can promote multiple income streams besides your SFI business, such as ECA, TripleClicks, etc. By doing this, you’re increasing your chances for getting new sign ups as they are provided choices of earning income opportunities.
- Avoids Loss of Momentum
Every network marketer knows, it takes effort to promote an online business website, and generally months to get it listed on the popular search engines. Fortunately, over time, some of those marketing efforts can build momentum, bringing more and more traffic to your site without additional marketing effort. But, if you can't take your web address with you when you switch to another ISP or host, you can lose much - if not all - of the momentum gained by your previous web marketing efforts.
Conclusion
Having your unique domain name is a vital step for your SFI business. Internet growth continues at a phenomenal rate and even if you don't feel you have a need for a professional net presence right now, it won't be long before your potential customers/prospects demand it from you.
Registering your unique domain name now will allow you to secure a valuable identity for yourself on the Internet to ensure you make the most of the available opportunities.
If you don’t understand the benefits of having your own domain name and how it can make your business explode, you really should rethink your desire to have an online business. Your unique domain name will be the cornerstone and provides a base for building a solid online business.
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