Dear Adjoua,
Cold calling refers to phone call made to solicit potential affiliates who were not at all expecting to receive your call. Sometimes, cold calling also refers to drop-in visits, such as being done by home-to-home salespersons.
Even though the word “cold” sounds unpleasant, still an application of this “traditional method” is debatable. Actually, in getting the affiliates or customers, no one single method is better than the other even though we have been in a digital era and digital or online marketing is much more popular.
In my opinion, cold calling is still suitable especially for those who are quite excellent in effective verbal communication skills. Some people still believe that cold calling is one of the most effective and efficient method to reach new affiliates because prospects will feel a communication is with an “actual, real” life person.
Since this cold calling is about a person-to-person call, any attempts to convince the potential affiliates sometimes backfire us. Be prepared for any verbal attacks, phone being hanging up, or worse, threats received. Be strong and let any hostile or unfriendly behaviours roll off and what you should do is just move on to your next potential prospect in your list.
If among hundred names in your list, you get one or two who want to join you, then you are doing something good. Good luck in your endeavour.
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Dear Adjoua,
Cold calling refers to phone call made to solicit potential affiliates who were not at all expecting to receive your call. Sometimes, cold calling also refers to drop-in visits, such as being done by home-to-home salespersons.
Even though the word “cold” sounds unpleasant, still an application of this “traditional method” is debatable. Actually, in getting the affiliates or customers, no one single method is better than the other even though we have
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