Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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4573 votes
Debra Lacye, Aff (California, US) Top Author Forum Guru 2/20/2015 9:33 am
Affiliate since: 04/26/2002, Power Rank: 386 | Read Debra's 28 other Ask SC answers
No. I can not say this strongly enough.

In the 1990s, before the modern internet and before surveys were offered online, I worked for a market research company in San Diego.

It did not matter that we were only asking people to do surveys, not asking for money. I was hung up on or cursed. Very few people were willing to talk. I hated going to work each day but it was the only job I could find at the time.

Read all the information about marketing here on SFI. There
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