In my honest opinion, cold calling is a total waste of time and money. People do not like to be annoyed by telemarketers. If you want to use this method – try a little variety to it. Go through the phone book and, using this information, draft a letter to each person and make up a small package.
In your package you can include your explanatory letter, a $12 Gift Card, a brochure on the ECA program and any other information you deem fit to include.
Now I guess some of these will end up in the bin but most people are curious and will take the time to have a look. You never know, you might get some valuable team members this way.
In my honest opinion, cold calling is a total waste of time and money. People do not like to be annoyed by telemarketers. If you want to use this method – try a little variety to it. Go through the phone book and, using this information, draft a letter to each person and make up a small package.
In your package you can include your explanatory letter, a $12 Gift Card, a brochure on the ECA program and any other information you deem fit to include.
