Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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Olusola Idowu-Agida, Aff (Nigeria) Top Author Forum Guru 2/18/2015 4:52 am
Affiliate since: 07/16/2008, Power Rank: 135 | Read Olusola's 92 other Ask SC answers
Cold calling using a local telephone directory is used by some indeed to generate sign ups. But really it is not effective because:

1. It is time consuming. You have to spend time dialing and calling each prospects. While some would quickly reject your offer, some would just merely waste your time. Imagine how long it would take you calling 50 to 100 numbers in a day.

2. Most of the prospects don't have time for you. Many of them have day's job and are unwilling to entertain
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