Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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Michael Dlamini, Aff (South Africa) Top Author Forum Guru 2/17/2015 6:00 pm
Affiliate since: 02/08/2020, Power Rank: 99999999 | Read Michael's 202 other Ask SC answers
Hi Adjoua!
As far as I know, cold calling, using a local telephone directory, is a bad method for attracting new PSAs. I have too many reasons for saying so. I won't mention all of them, but just a few.
1. In my country, most companies that are using Call Center Agents for recruiting/sales, are failing most of the time. They lose lot of money on calls than what they make on sales. They give their agents targets to meet and their agents can't meet them.
2. You spend lot of time explaining
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