Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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4287 votes
Earl Winfrey, Aff (South carolina, US) Top Author Forum Guru 2/17/2015 7:23 am
Affiliate since: 11/10/2003, Power Rank: 159 | Read Earl's 98 other Ask SC answers
I have never been a fan of cold calling for 1 simple reason, I don't like it when people call me. If you like it when people call you with business opportunities, then you will probably do well with cold calling because you are already comfortable with the concept. But if you don't like people calling you that way, you will have a hard time calling somebody else. Cold calling is an acquired skill that is not well received in many areas. But if you make the right connection, it could end up being
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