Thanks for this Question.
Cold calling is soliciting potential customers who were not expecting to speak with you. It's a kind of canvassing with strangers.
It's emotionally demanding. It can bring out, most of the times, the worst of negative reactions from the called people.
It can result in verbal abuse, threats, etc. It requires lot of patience to indulge in cold calling. It can be basically for a sales person who is in a hurry.
The other prospecting methods like E-Mail, Social Media, etc, etc can be quite effective. However, they take too much time to move someone from a lead to a customer.
Another thing to remember is, basically, cold calling is not for making a sale. It is simply a technique to make the prospect agree for a meeting. It is to make your prospect "interested". They are not interested in what you sell. They may feel your "Wasting their time".
When you make a call, your time duration to have an effective conversation is very limited. If you don't make it interesting you will be a failure.
Some of the best tips gathered from Top Notch Gurus in this field, to have an effective cold calling, are:
1. The Goal: To have an appointment with your "Prospective PSA";
2. Try to understand the back ground of the people that you try to call - Try to know
their profession, interest, etc. This will help during the conversation;
3. Organize your thoughts & avoid common mistakes prior to calling; Have the List
of people to be called specifically;
4. Always start your conversation with a greeting and an introduction.
5. Have a detailed Note to answer questions;
6. Fix an appointment at a specific time - Don't give them chances to reject you;
7. Be friendly with the person who picks up the phone when you call;
8. Do not assume that "your prospect alone will answer your call ";
9. Be sure to make calls early in the morning to catch the right person at home,
meaning the decision maker;
10.Finally, if the results are not encouraging, do not feel bad about it. Do remember
they have not rejected you as a person, but they are not prepared to decide on
what you offered.
11. Leave your contact information - They may come back to you in future.
Conclusion:
I have indicated the positive and negative sides of cold calling, using a local
telephone directory.
However, I feel its also another good method to attract new PSAs. It all depends on how efficiently you begin the conversation & keep it interesting for the "called persons"!!
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Thanks for this Question.
Cold calling is soliciting potential customers who were not expecting to speak with you. It's a kind of canvassing with strangers.
It's emotionally demanding. It can bring out, most of the times, the worst of negative reactions from the called people.
It can result in verbal abuse, threats, etc. It requires lot of patience to indulge in cold calling. It can be basically for a sales person who is in a hurry.
The other prospecting
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