I don't think any form of advertising is out of play - with cold calling, you can do well. Possibly better even than internet advertising as far as percentage of signups goes. But the thing with internet advertising is that you can reach more people - the cold calling is obviously more time-consuming for you to reach people.
So I wouldn't limit yourself to cold calling, but it is certainly one of the avenues you can pursue. Again, I think any form of advertising is good - especially in the beginning - and, over time, you will find the ones that are the most effective. You'll find the advertising methods that have the best cost-benefit ratio for you and adjust over time.
I don't think any form of advertising is out of play - with cold calling, you can do well. Possibly better even than internet advertising as far as percentage of signups goes. But the thing with internet advertising is that you can reach more people - the cold calling is obviously more time-consuming for you to reach people.
So I wouldn't limit yourself to cold calling, but it is certainly one of the avenues you can pursue. Again, I think any form of advertising is good - especially ...more
